I have been hearing lately this thing called the 777 rule for couples. Have you heard about it? No, it’s not about getting “lucky”, although it is always a possibility of happening. 

The Rule

British actress Amy Nuttall used it to deal with her allegedly cheating husband, Andrew Buchan.

  • Have a date night every seven days.
  • Have a night away every seven weeks.
  • Have a romantic holiday every seven months.

I’m not sure if it was a success because last I heard, the two were separated.

My Humble Opinion on Amy’s 777 Rule

Okay, I can see the date night, as long as you can schedule it and stick to it. But you might get rather bored if you are doing the same date every time.

The night away might be a little iffy. If there’s kids, that might be hard to arrange on a consistent basis. There is the cost to consider. And, how to do you keep it fresh? If you’re going to the same place every trip it might get boring pretty quickly, unless yo have an obsession with the place. Finding a different place every other month could be tricky, depending on where in the country you live.

A romantic holiday less than twice a year? No, no, no. There is a minimum of three a year if you want to follow this rule. Your birthday. His or her birthday. Your anniversary. Those three dates should be a guarantee. 

My radio sign off is “Have a great day, Las Vegas, and remember, it’s not always the big actions that matter. The little actions embody love, too.” It’s the little things that matter more than the big things. The big things are special because they are big and might just blow you away. The little things are special because they are things you should be doing on a regular basis, and it keeps the love flowing on a daily basis. 

But, if you want to roll with this 777 (we are in Vegas after all, baby!) rule because it’s fresh, it’s new, it’s happening.

My Idea for the 777 Rule

7 – Hold your loved one’s hands for seven continuous minutes a day. You don’t have to say anything, you could be walking, watching television, just sitting and looking at each other. That’s less time than it takes to make and eat a simple snack.

7 – Say “I love you” seven times a day. Impossible? That’s bullshrimp (my niece’s favorite swear word).

  • The first thing you say in the morning.
  • The last thing you say at night.
  • When you hang up the phone.
  • When you leave the house for any amount of time.
  • If they do something for you like a chore or run an errand, big or small.
  • When they compliment you on anything.
  • At the end of a meal.
  • When they get a snack and bring one for you too.
  • When they give you alone time.
  • What about when they let you watch what you want on TV, especially if they want to watch something else.
  • Each time a hug or kiss is involved.

7 – Done one thing for seven days in a row. This is enough ideas to cover more than one month.

  • Do one of their chores.
  • Buy cards, whatever kind they like.
  • Make a favorite snack, meal, drink, whatever.
  • Slip a little love note in their coat, on the dash, in their lunch…
  • Tell them a new joke.
  • Tell them they look nice (goes a long way when we don’t do this much anymore).


What do you think of these? What would your 777 list consist of? Let me know.


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